You currently use WordPress for several websites relevant to your business model. That’s great, but you want to migrate them to using the WordPress Multisite option. To be sure, things will be better in the long run, but the transition will take some effort. Here are some things to keep in mind, especially as it relates to WordPress multisite SEO and what it will mean for you in the future.
Migration From WordPress to WordPress Multisite
There are plenty of reasons to consider this type of migration. The ease in managing all of the sites is one. More control over the deployment of content with the right keywords is another. Certainly from a system administrator point of view, this can be a good thing.
However, it may not be all that you think it will be. Before settling on making the change, become more acquainted with the potential issues involved. You will likely need support from Multisite experts, and that can cost quite a bit. It’s also not the solution for multi-site business operations that it may seem at first. Understand what will be gained and what drawbacks may exist before you do anything.
Evaluating and Updating Keywords
If you go ahead, do understand that many of the tools that you already know will be included. One of them has to do with analyzing, evaluating keyword usage. It’s not only the keywords used, but how often they appear in the same content. That’s information that can help you make better use of keywords and hopefully boost page rankings.
You’ll also want to utilize tools that provide suggestions for currently popular keywords. It could be that some of the keywords that worked so well awhile back no longer provide the same attraction. Updating the content with more popular keywords that fit in easily with the content could make a difference.
Making Use of Tools to Manage Content
There is no doubt that content management is something to think about in terms of what you get with WordPress Multisite SEO strategies. This can involve finding and replacing keywords in less time. There’s also the ability to identify content that seems to have lost its appeal. That will sometimes mean reworking it or possibly even replacing old content with something new.
You will be able to tell who visits each page, how long they stay there, and if they come back to it before leaving the site. That helps provide some feedback about what holds attention when people visit any of your sites.
Easier Going Once The Transition is Done
There’s no doubt that the transition will require careful monitoring. The process can be expensive, since this is not something you want to do on your own. If you believe that the benefits outweigh the risks, it does make sense to proceed.
Before doing so, look for tools that would help you accomplish the same ends without going through this process. You may find that help from an agency capable of aiding with SEO and various CRM functions may work just as well, cost less, and allow you to still enjoy the best of both worlds.
Remember your goal is to make things easier to manage, not harder. Talk with an expert before you do anything, and outline what you would hope to achieve. Once you understand all of the options clearly, it will be easier to make a choice that’s right for your operation.