18 Reasons You’re Not Landing Freelance Writing Clients (And What You Can Do About It)


Face it:

You’ve been trying this whole freelance writing thing for three months, and you haven’t landed a freelance writing client. Sure, you’ve gotten a project here and there, but nothing recurring and nothing more than a few dollars.

You have no clue why you aren’t landing a client. You’re pitching, looking for freelance writing jobs and nothing. Not one stinking client to show for it.

What gives? Why is everyone else – you know, the other successful freelance writers – able to write for a living? What’s so different between them and you?

I’ve been freelance writing for over two years, and I know what makes a successful freelance writer. Someone that doesn’t need to hustle 24 hours a day. Someone who gets work handed to them and one that doesn’t have to worry when they get paid next.

I’ve taught many writers to achieve this success in less time. I can tell with the first strategy call or email whether they will be successful or not.

Here are 18 reasons why you’re not landing any gigs and what you can do about it.

1. Your Pitch Looks Like it Came from a Template

I know. I’ve mentioned on this blog quite a few times that it’s okay to have a template for your pitch. It helps maximize your time when you’re doing this as a side hustle.

Let me preface this by saying it is okay to have a template for your pitches, just don’t make it appear like it’s a cookie-cutter template. The best way to avoid this is by researching the prospect you want to pitch to. Look online and visit their website. Read their About page and learn about their brand and message.

You can infuse that in your pitch by using the same jargon or vocabulary you see on their site.

You can also have a few different pitch templates so you can rotate them when you’re pitching.

2. Your Pitch Isn’t Personal

Part of my course package is a pitch review. I read pitches from students and give them a critique and help them tweak their pitch so that it can convert more and stand out.

Over the years I’ve checked out a lot of pitches and some pitches just come off as impersonal. They address themselves as “we” and they don’t share anything about themselves (if they are a great collaborative partner for example) and it’s all about their services in a robust way.

If your pitch doesn’t show that passion from you, then you won’t land that gig.

3. You Don’t Have a Follow-Up System in Place

Well, you’ll have a better chance at landing gigs if you create a follow-up system to every pitch you send out. This means after a set time ( a week, two weeks, or several months depending on whether you pitched a small business or magazine) you email them again and ask if they filled the spot for a content writer.

This email isn’t mean-spirited. It’s just a friendly reminder that you’re still available and to to please reconsider. Doing this one thing can help you land that client. It’s happened to me, and it’s happened to my students.

4. You Didn’t Negotiate in a Professional Way

Yikes! You have to negotiate? You didn’t sign up for that! Well newbie freelance writer, if you want to land that gig, you need to grow a pair.

Sorry, if that’s a little blunt, but it’s true. I’m an introvert by nature. Large crowds (and even smaller crowds) and events drain me. I get energized by being by myself and listening to my tunes or even by doing a presentation to a small group. I do thrive off of some people if I do a Facebook live or webinar.

So, for me, emailing, pitching, negotiating and networking is easy peasy. That’s because it’s online and not in front of someone.

When you get a response from your pitch, and they ask you your rate, please don’t say, “What’s your budget?” or “My rate is $50 per 500 words, but whatever works for you.”

Ouch and no. This isn’t how you negotiate.

Another thing to remember is that you are a collaborator, not an employee of the client. You are working with the client to create content for their business.

You can squash any potential freelance writing gig by not being professional in your response.

Instead, when they ask you your rate, tell them. “My typical rate for this type of project is X per 500 words.”

5. You Don’t Have a Website

There are a lot of new freelance writers that email me asking if they NEED a website.

Want to freelance online without a website?! Of course, you need a website. If I want to hire a graphic designer or VA, do you think I’m just going to look in the newspaper? Or ask a blogger friend? Sure, they may tell me some names (word of mouth is a strong marketing tool), but it’s inefficient on your end.

If people can’t find you, they won’t hire you.

After my debacle with content mills and freelance marketplaces, I put up a website and created a services page and blog. I looked at other freelance writer websites and saw some commonalities. From there I learned how to sell my services.

What if you are bootstrapping it? That’s okay. Starting a website isn’t a lot of money. For under $100 you can get your WordPress site started.

Remember, this is a business, not a hobby. You have to invest in yourself and in your business for it to grow. In the interim, start a Facebook page (if you’re really struggling) and market your business there.

6. You Don’t Have Samples

I beg to differ.

You DO have samples. If you edited your friend’s resumé or made a newsletter for your uncle’s soccer store or wrote for your high school newspaper, you can drum up some samples.

Now, do they translate online? Not all of them. That’s why the best samples are ones you can create on your blog or from a Google Doc!

Create up to three samples and post them on your writer website. It’s that easy. To show prospects you can write, create samples and post them on your website.

7. Your Samples Don’t Show Your Value

Okay. There’s another problem with new freelance writers. They have samples, but they aren’t the right samples.

Why? Because your samples don’t show the value, you have as a writer. A client wants high-value from their writer (especially if they are paying for it).

If you’re still stuck in the $.04/word or $.o6/word range, clients aren’t really hiring you for value. They just want a good rate with good enough content.

Once you get into the $.10-.30+/word range, then you bet your bottom britches clients want top notch content. If your samples don’t show that, then you’re not going to land high-paying clients.

Over on my writer website, the first couple of samples in my portfolio are high-value ones. They are from popular and established websites, they are long form, and they pack a lot of examples and industry knowledge.

Go to your portfolio page and take a good look at your samples. Do they really show how great of a writer you are? Or, is it just filled with all your published posts?

It’s time to pare down your portfolio.

8. You’re Not Confident

I’ve been dancing around this one for a while. A lot of new freelance writers struggle with being confident in their writing ability and marketing ability. When I first started this whole thing, I had some challenges with my confidence. For me, it was based on the fact that I don’t have a journalism degree or any type of writing degree.

But, you know what? Clients could give a hoot about whether you have impeccable grammar or a degree in English or journalism.

They want to know you can write for their audience and relate their message and brand to them. They want a professional writer that turns in work on time, can work by themselves, and knows their niche.

Confidence happens when you practice. Right now, I’ve been doing Facebook live sessions. Now, I’ve done webinars before, but Facebook Live’s are different.

They are more personal and engaging, and the feedback is quick. You’re also on the screen the whole time (mostly) and not referring to your slides. Can I say I’m not confident at all? I’m anxious, I stumble over my words, and I’m so not polished on these Facebook lives.

But, you know what? I’m still doing them. I’m doing a 5 days of freelance writing tips Facebook Live over on my Facebook page. I have no idea how that will go. It will be the wild wild west on my Facebook page, and for some reason, freelance writing gets a lot of ridicule than other freelance businesses! Go figure. But, that’s not stopping me. I know how important video will be for 2017, so I better jump on board with cold feet.

And, you should do the same with your freelance writing business.

9. You Have No Idea Where To Find Your Ideal Client

Do you even know who your ideal client is?

Trying to find your ideal client can be a challenge. This is the client that helps you become a writer for a living. This is the client that doesn’t balk at your rate, values your writing and offers a testimonial.

To find your ideal client, you need to:

  1. Raise your rate
  2. Create an inbound marketing strategy
  3. Use other pipelines to find a client (not only job boards)

It’s all in your hands freelance writer!

10. You’re Not Spending Time on Your Freelance Biz

Let me guess:

This is a side hustle for you, right? You have a full-time job to go to that sucks up all your time, and then when you’re home, you have a family to tend to.

I get it. I do this as a side hustle too (still do) and it’s hella hard to find time for my client work. My twins no longer nap and the only time I can write is at night.

You have to invest in your business, so carve time before going to work or during nap time and at night (sorry The Walking Dead, but I’ll watch when my client work is done!).

11. Your Niche is Too Broad

What’s your niche? Is it gardening? Parenting? Health?

These niches are too broad. Anyone can have those niches, so how do you expect a client to find the perfect health writer? When they find a paleo health writer or medical writer for small businesses.

The riches are in the niches writers!

When you can hone your niche, clients will magically be able to find you and hire you on the spot. It’s that simple and that quick. How do you hone your niche?

Look at your expertise and knowledge or look what you like to write about. For me, I enjoy writing about content marketing and email marketing on social media. From there, make a new title for your business. I like to go by a B2B professional writer.

12. You Avoid Social Media (Like the Plague!)

Oh no, don’t tell me you don’t have a Twitter profile or at least a LinkedIn profile?

If you want to get paid as a freelance writer online, you need to be on social media. This is another way to show your credibility as an online writer. It’s free to use, and it’s easy to create a profile. Remember that these profiles are business ones.

If you already have social media profiles, you can use them for your business (just remove pictures that don’t align with your biz) or create new profiles.

Since I didn’t have a Twitter or LinkedIn profile before I started freelance writing, I just created new profiles. Make sure you also show your face. Even if you are a private person, you should still show some personal features of you. Some writers choose to use an avatar. This is fine, but having a real headshot helps with trusting you more.

13. You Don’t Network

I have an email list of almost 4,000 subscribers, and it’s such a personal relationship I share with my subscribers. And, when I hear from a subscriber tell me they don’t normally reply to newsletters or even attempt to email writers, I feel a little sad.

Networking is such a pivotal part to the long-term success of your business. Without networking, you’re facing this journey all alone.

Networking was what helped me with getting my gig on OptinMonster as well as writing for influences in my industry. It also helped me raise my rate and appear more credible since I had social proof from a network of entrepreneurs that I could write.

So, how do you network?

  1. Share other people’s work
  2. Comment on blogs you want to write for
  3. Email other freelance writers 🙂
  4. Follow other writers and small businesses

14. You Don’t Try Other Ways to Find Clients

I know.

You are already having a tough time landing ANY work, so it’s not worth it to try something new. And heck, you may not even know of other ways (or how to use other ways) to land clients.

It took me a while to learn about cold pitching and warm pitching, but now that I acquired those skills, it’s easy for me to find and land work.

I also learned how to find clients on social media too!

If you can’t find work on Upwork, then try freelance writing job boards. If that doesn’t pan out, start looking at cold and warm pitching.

15. You Don’t Have a Pitching Process

Do you feel like your sending pitches with no rhyme or reason? You pick a job board here, you cold pitch a company there, and then wait a bit before you do it again.

It’s important to have a pitching process that can help streamline your acquisition process. This means having a process when you pitch and knowing when to pitch, where you’ll pitch and creating a follow-up sequence.

16. You’re Stuck Writing For Pennies

I hear ya.

Freelance marketplaces or content mills don’t value us as writers. They want the most amount of content for the least amount of money. They care less about the content and what you provide overall. Of course, there are exceptions to the rule, but this is what I found.

You waste your time trying to find these low-ball offers and then don’t have time to really try to land some profitable gigs. It’s time to switch that around and find a new way to find jobs.

To start getting more higher-paying clients:

  1. Create a writer website
  2. Become an expert in your niche
  3. Search for freelance writing jobs
  4. Learn how to effectively cold pitch and warm pitch

17. You’re Not Taking Any Action

You’re probably overwhelmed by this all, right? Suddenly, there’s just too much information, and you have analysis paralysis.

I so get you. I get sometimes stuck if I read too much of one thing or watch videos of one topic. It’s best not to get sucked into reading or watching one more thing.

Learn to block all that social noise and focus on what’s important: creating a sustaining and profitable freelance writing business so you can make a living from it.

Then, take action.  Write a pitch, start a blog, hob knob with influencers, leave blog comments, etc..

Try to do one thing a day to get you closer to landing a client (My 6 day free course is a good start).

18. You Had a Misconception That It Was Easy

Some new freelance writers think it’s easy to land clients. They think if they have a blog or a degree in creative writing, that clients will come knocking on their door so to speak.

This type of freelance writer will find it extremely hard to land any profitable gig. They will hold out and not be any flexible with their writing or expectations.

If you think it’s easy, change that mindset now. Know that you have to work from the ground up to be profitable. It won’t be handed to you that easily. I know it may be hard for some, but the sooner you learn that you have to work hard, the quicker you’ll be at attracting the right client for you.

Wrapping it Up

There are many reasons why you may not be landing a freelance writing client or a profitable client. I know at the beginning of my journey, I made a lot of mistakes. I had to learn from them and it took me longer to where I am today.

I hope you find yourself in one of these reasons and use the tips to help you change and start getting a client!

Let me know in the comments why you think you’re not landing any (or profitable) clients.

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