There are a lot of companies and brands that celebrate Pride Month and the LGBTQIA+ community with rainbow-hued social media posts and brightly colored merch drops. But not all of them give back to LGBTQIA+ causes. That’s why we rounded up a list of brands that are putting their money where their mouths are and celebrating Pride month with collections and campaigns that pay it forward.
Dr. Martens: The heritage boot brand has created a special, one-off Pride boot for Pride Month 2020. Along with the boot’s release, the brand is donating $25,000 to The Trevor Project.
Fabletics: Kate Hudson’s activewear brand created a bright new Pride collection, and promises to donate 10% of the capsule’s net proceeds to the It Gets Better Project, which works to empower and connect LGBTQIA+ youth around the world.
TomboyX: Over the past two years, this gender-neutral underwear company has donated more than $100,000 to 15 different organizations, with an emphasis on organizations that support Trans individuals. The brand’s 2020 Pride collection includes classic Pride rainbow styles, as well as Trans Pride products as well.ASOS: For the fourth year in a row, ASOS has teamed up with GLAAD to create a Pride Month collection, with 100% of the sales from the collection going to the nonprofit.Bombas: The buy one, give one sock brand partnered with The Ally Coalition, an organization that provides critical support for grassroots nonprofit organizations dedicated to bettering the lives of LGBTQ+ youth, for its 2020 Pride collection. For every pair purchased from the collection, a pair will be donated to someone in need in the LGBTQ+ community through The Ally Coalition.
Converse: The canvas sneaker company has dropped a 2020 Pride Collection, which will benefit the It Gets Better Project, Ali Forney Center, BAGLY, and OUT MetroWest. To date, Converse has donated $1,000,000 in support of local and global LGBTQIA+ organizations.
Morphe: The inclusive makeup brand launched its Pride 2020 “Free to Be” collection, and has committed to donating 100% of net proceeds from sales to GLSEN.
Nike: The footwear giant will release its BeTrue Collection online on June 19. The brand is donating $500,000–through grants of $25,000 each, administered by the Charities Aid Foundation of America–to 20 organizations that are advocating for and advancing the LGBTQIA+ community.UGG: The footwear company launched an all-gender Pride Fluff Yeah sandal collection that will be sold year-round and has committed to donating $125,000 to GLAAD.
Zenni: The eyewear brand launched a Pride Collection with prescription and non-prescription glasses that start at just $10. Zenni is donating 100% of proceeds from Pride Collection sales to the It Gets Better Project.
Wildfang: Cofounded by two former Nike employees–Emma McIlroy and Julia Parsley–Wildfang is a queer-owned and inclusive feminist business that is responsible for the very popular Wild Feminist collection of apparel. Though the brand doesn’t have a specific Pride collection, it has donated more than $400,000 to a wide array of nonprofits, such as the Tegan & Sara Foundation and RAICES.
Fluide: Fluide’s Queer cofounder and CEO Laura Kraber launched the “radical, community-based beauty business” in 2016 after wanting to see “queer beauty represented by queer people.” Fluide’s products are made for all gender expressions, identities, and skin tones–and is vegan, cruelty-free, and free from potentially harmful chemicals like parabens and formaldehyde (so you know you’re buying makeup you can trust). The brand even sells biodegradable glitter. Fluide gives back to the LGBTQ+ community by donating products to fundraisers and events.
Bianca Designs: Bianca Negron is the queer Latinx designer behind a treasure-trove-of-a-boutique: Bianca Designs, located in Queens, New York. Negron stocks the shop with quirky, cool, and inclusive pins, tote bags, stickers, patches, and loads of other goods.
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