If you are a freelance writer like me, than you know how difficult it can be to come up with original and captivating, yet quality driven blog posts or articles. That doesn’t mean, though, you only have to write low-quality web content.
Take if from me, you can write. All you need are 3 key things to improve your content.
Want to know what they are? Take a look.
1. Whenever Possible Provide Real-Life Examples
When you include examples in your post, it can connect your readers to what you are writing. This also makes what you are writing more easily understandable.
For instance, if i write the sentence:
One of the iPhone 6 features that many customers are looking forward to is a digital wallet called Apple Pay.
Now for those of us who aren’t “techie” and up to date with iPhone features, you read this sentence and know that Apple Pay is a digital wallet.
But do you know what a digital wallet is from that sentence?
Providing a concrete example of what the Apple Pay allows a costumer to do, will make readers connect and better understand this feature.
Here is a quality example for my Apple Pay sentence:
One of the iPhone 6 features that many customers are looking forward to is a digital wallet called Apple Pay. With Apple Pay, your credit cards are securely formatted on the iPhone 6 and with NFC antennas for contactless payments, you can simply use your phone in place of your credit cards. With one easy tap of your phone, you can instantly pay for your groceries next time you are out.
I was able to provide accurate examples of what a digital wallet is and use a real-life example by connecting the reader to the feature by mentioning how easy it is to use it when you go shopping.
2. Insert Statistics to Legitimize Your Post
Now I know not every blog post out there provides meaningful information that has statistics to back it up. Many people start blogs as a hobby and write mostly about their day, thoughts, musings and so forth.
If you want to have a blog that either generates income or a huge following, then make sure that what you write about can be supported by statistics.
Using statistics helps the reader know that what they are reading is current and is a real issue for people. It also validates and legitimizes the issue you are presenting in your blog post.
So how do you go about gathering data for your blog post?
The number one way I find statistics is via a quick Google search.
However, finding the right statistic can be a challenge if you don’t know what to search for. It is best to think about your topic and pick a sentence or idea that you feel would benefit from a statistic.
For the above example, I searched “apple iPhone 6 sell out” in Google’s search engine. I feel my topic on the iPhone 6 will benefit if I insert a statistic about how many iPhone 6 or iPhone 6 Plus were sold. If I am having a hard time finding a statistic with that keyword search, then I can narrow it down by adding the term “statistic” or “%” with your keyword search.
Looking at the various links I come across a Wall Street Journal online site. I learn the following statistic about the iPhone 6 and use it to add legitimacy to my topic.
Sales on the first day indicated that around 57% of customers purchased the iPhone 6 Plus while only 43% bought the iPhone 6. It looks like sales over the coming week will indicate if people still want a phablet, a phone that is a tablet, or lean towards a more economical smartphone.
3. Use Reputable Sources That Everyone Knows
Lastly, one way to improve your content is to make sure that your sources are reputable. Searching in Google can bring back links that, although may have the information you are looking for, are not credible.
For the above example, I was able to find that statistic on Live Mint and the Wall Street Journal. The Wall Street Journal is a reputable newspaper that many people know.
This also shows the reader that they can trust what your write and what you write will be up-to-date and factual.
See, it’s just that easy. If you use these 3 keys next time you write your blog post, you will have credibility as a freelance writer or blogger wanting to help other writers do their best!
What key to content writing do you feel is the best? What would you add? I’d like to hear!